Marketing and Communication Strategy, Content Production, Website Creation, Social Network Management and Project Elaboration
small and medium-sized enterprises
artists and cultural projects
"In order to create effective strategies to attract and retain customers, increase brand visibility or number of fans, launch products, services, spaces and projects and to raise funds for projects and institutions, I take advantage of all resources and acquired learning in more than 20 years of experience in the marketing and communication market "
Áreas de atuação
Strategy, Sites, Social Networks, Content, Project Development and Fundraising
UX (user experience)
management and content production
Magazines and Newspapers
Project Development and Fundraising
Patrons / Friends Program
Projects for Edital
Marketing and Communication Strategy
Webdesign and Programming
Budget and Attendance
The value of services is calculated on a case-by-case basis and takes into account:
- the type of service
- hours dedicated to the project
- the necessary resources
- the characteristics of the company / customer
That way I can draw up proposals suitable for your business.
I will always look for solutions that simplify and therefore reduce the value of the budget without affecting the quality of the final result, such as WIX and Wordpress tools for website design, collective financing platforms already tested, free images and videos database.
In some projects, the budget may contain a portion linked to the success of the project (success fee), as in fundraisings. In such cases, the budget will also consider:
- risk associated with the project
- capacity / motivation of client involvement
With the internet, whatsapp, skype, email, facebook, mobile, I can serve you from anywhere and at the time that is most convenient for you.
- "Hidden costs" of representation, transportation and coffee are not included in the proposals, nor are the costs of meeting hours spent.
- you can work with me even if you do not live near my office :-)
Or... in Azores
My office / home / life is in Faial Island, in the Azores.
So if you are on some Azorean Triangle Island or passing through here, we can arrange a conversation.
Some of My Work
(click on the images to learn about the project)
Creation of Identity and Site for Elô Leal Coaching: content, design and development in Wix.
Site Development for Tiago Marques, oboist.
Creation of the "product" Açoriando, visual identity, content and website in the WIX platform. Website maintenance, content creation for blog, travel guide and additional content. Social Media Management and Content Production (Facebook, Instagram, Youtube)
Objective: Increase demand for the Academy and encourage potential audiences to experience a free lesson. Strategy: production of content on Facebook and Instagram primarily organic. Results: 5 X increase in monthly demand for potential students !!!
Marketing Mix, communication strategy, social media management and content, Site development, events production and more for Yoga, Meditation and Mindfullness program in Azores.
Marketing and Communication Strategy in Online and Offline Media for the 3 Museums that integrate the Network of Museums-Literary Houses of São Paulo, of the Secretariat of Culture and Administered by Poiesis. Fundraising by means of Edicts and Sponsorship to compose the Programming of the Museums and to assure the maintenance.
Objective: R$ 5,500 (€ 1500) to record a CD and perform a 10-year party of Toro Instrumental Band. Result: R$ 6,350 (€ 1700) raised. Action: campaign for crowdfunding platform and elaboration and management of the campaign in social networks and other medias.
After writing my first novel, HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE AFTER DEAD, I needed the resources to publish it. So,I worked out a crowdfunding campaign to raise R$ 12,000 (about €3000). I created and managed the campaign on social networks. I raised R$ 12,800, sold 400 books until now and made 3 launch events.
Fundraising for Fábrica de Cultura Program, one of the largest sociocultural programs in the State of São Paulo, from the Department of Culture and administered by Poiesis. Elaboration of the project for Laws of Incentive and Edicts, presentation for potential sponsors, formalization and monitoring of sponsorship Results: R$ 500.000 (€125.000) in 2018
Objective: to create a website to promote the Jazz Ensemble in Brazil led by the Portuguese singer Joana Reais. Challenges: - Joana Reais was well known as a Fado singe, and we did draw attention to then't want to draw attention to her "portucality" and to fado, only to her work as a Jazz Singer and to the ensemble. - The Ensemble was a new project and hasn't yet produced any video or audio recorded in professional studio
Communication Strategy, Site Development, PR, social media management and content, partnerships, event production.
Objective: to create a network of Brazilian Documentarists and attract students to the DocMakers Course (Startup in the area of Documentaries) Strategy and Identity for DocMakers on Social Networks Content Management and Production during the launch period
Objective: To launch the Serotonina Lab (coworking and cultural/ event place) Challenge: - Get Public for Launch Party - Attract Coworking Customers - Find people interested in taking courses, workshops, lectures, shows, exhibitions, etc ... - To raise public for the events. Design of the strategy and identity of Serotonina Lab in Social Networks. Social Networks Content Management and Production in the Launch phase.
2013 - 2018
Cultural Marketing Director
Marketing and Communication for various Culture Programs, Fundraising, Website Development and Social Networking Campaigns.
FREELANCER & WRITER
Websites, Social Networks, Fundraising, Events, Communication Strategy, Creation and Production of Content for Blogs. Writer of Fiction Book "Como Fazer Amigos e Influenciar Pessoas Depois de Morto". ("How to Make Friends and Influence People After Dead").
2003 - 2010
BATES / YOUNG & RUBICAM
Customer portfolio management. Marketing and communication 360º strategy. Event management.
2000 - 2002
Elaboration of Sponsorship and Communication Plans for Sports and Carnival
MARKETING, COMMUNICATION & MANAGEMENT
ESPM e UNL
Marketing e Communication by ESPM - Escola Superior de Comunicação e Marketing / São Paulo and MBA in Management by Universidade Nova de Lisboa
1998 - 2000
REGATTA - NAUTICAL COMPANY
Marketing and communication strategy, elaboration of websites and catalogs, elaboration of e-commerce platform and production of big events and fairs.
Elaboration of the project, design, creation of the website, elaboration of contents (photos, texts and videos), dissemination, management of social networks.